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Research papers

The power of co-creation

What does this massive change regarding innovation paradigm and the role of the consumer mean for market research? this year’s congress theme is “frontiers” and the purpose of the following case study is to demonstrate that...

Catalogue: Congress 2008: Frontiers
Author: Richard Gehling
June 15, 2008
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Citation

Gehling, R. (2008a, June 15). The power of co-creation . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-power-of-co-creation-